Picture credits: Standortagentur Tirol


People from all over the world enjoy spending their holidays in the Tyrol. One reason is the fascinating combination of the mountain landscape with innovative architecture and technology such as here with the new Gaislachkogl cable car in Sölden. By the way: it will take you 3 minutes to get to 3,000 metres here.

Tradition as well as innovation

Whether hiking to the many pastures, climbing on the numerous peaks, mountain biking, skiing or simply relaxing in a spa and savouring the culinary delights – people from all over the world enjoy spending their holidays in the Tyrol.

There are 10.2 million arrivals and 44.9 million overnight stays in the region every year. 340,000 beds are available. Slightly more than 90% of the overnight stays were generated by tourists from abroad, 52% of them just from Germany. The tourism industry is the third supporting pillar of the economy in the Tyrol, after material goods production and business-related services And with roughly 71,000 employees, tourism in the Tyrol generates an annual turnover of about 7.3 billion euros.

This industry has a long history here. The first visitors came as as early as the middle of the 19th century to spend their summer holidays here. People on educational trips, natural scientists and mountaineering pioneers also visited the region. After all, the development of tourism is directly linked with the start of alpinism. The Austrian Alpine Association was founded in 1862 and the German Alpine Club in 1869. Winter tourism only gained in importance after the First World War.

People were quick to criticise the destruction of the natural environment caused by tourism even in the early 20th century. However, people also discovered the economic importance of tourism. In 1910 a law was passed on a federal state level that regulates everything pertaining to and promoting tourism.

Thanks to this law, the people in the Tyrol can continue harmonising tourism with the natural surroundings. Nature reserves occupy one quarter of the territory. State-of-the-art technologies enable people to enjoy skiing in an environmentally friendly and sustainable way. Numerous ski lifts are powered by solar energy. Highly efficient snow cannons use hydropower and only produce snow where the layer of snow has become thin. And anyway, more and more providers of hotels, cable car stations through to alpine huts as well as entire regions are highly committed to sustainability, which you can read about in the subsequent article.

Health tourism offers are forward-looking and in close touch with nature. Innovative concepts can efficiently prevent or treat conditions, e.g. burn-out syndrome, by enjoying the peacefulness of the natural surroundings. Such as the LANS Med Concept created by Lanserhof, the multiple international award-winning health centre that combines advanced medicine with traditional treatments. This example shows how simple the tourism equation is in the Tyrol: tradition plus innovation is equal to long-term success.



Your official guide book for the holiday region of Tirol. With the latest offers, events, accommodation, and lots more:

Big portion

13.5 per cent

This is how high the proportion of the hospitality industry is on the gross value added in Tirol.


Knowledge portal on tourism in Tirol: